The current way of producing videos in media companies is to spend a lot of time gathering the right material for the topic from self-produced raw material, supplies from news agencies and own archive content. At the same time, new digital channels are producing innovative formats and distributing their content there directly and much faster.
Traditional media must become more innovative and produce much faster in order not to lose further relevance in the future. In addition, media libraries, social media and streaming platforms must be used alongside the traditional distribution channels. However, the adequate technological tools for this are still lacking.
An intelligent media production assistant (IMPA) enables a paradigm shift in media processing, from manual editorial work to AI-based, efficient media processing.
IMPA aims to almost halve the workload in editorial and post-production. Intuitive search and automatically generated material collection help produce more content with fewer resources. With IMPA, the speed of content creation is to be significantly increased and, at the same time, quality journalism gains time to focus even more on the creative handling of content.
IMPA is a cooperation project between nachtblau GmbH and the Hamburger Informatik Technologie-Center e.V. (HITeC).
The project is funded by the European Regional Development Fund (EFRA) and the Free and Hanseatic City of Hamburg.